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Welcome to Passion for Sugar Free!

We are a startup business with the goal of providing easy access to sugar free products in Australia. Everyone knows the damage done by sugar to our health, but the solution is not as simple as quitting our favourite sugary treats and snacks.


We aim to source high quality products that help cut out the sugar while also maintaining the same sweet flavour you crave.


With the amount of people concerned about sugar free sweeteners and the misleading advice being thrown around, we felt the need to clear the confusion for people.


This is particularly relevant since the market seems to be full of options that rely on sugar alcohols and other bulking agents, but comparatively few that do not.

That's why we are committed to providing summarised and easy to understand information on the safety of sugar free sweeteners, including looking deeper into the studies done for their safety.

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